About Us

Our Story

Di and Steve Norman established Strobe Electrical in 1995 and joined the Laser Group in 2003.

We have been operating in the Wairarapa since 1995 and are recognised for our professionalism and the quality of our services. As well as numerous new home builds and renovations, over the years we have undertaken a number of commercial jobs such as the electrical services to the new Wairarapa Hospital in 2006, Lansdowne Park Lifestyle Village (now Arvida) Care Centre in 2011, Greytown’s Freshchoice Supermarket, Powershop, Wairarapa Times-Age building redevelopment, Villa Estate Retirement villas, Mitre 10 Mega and many others.

We provide the electrical services to Jennian Homes Wairarapa and Highmark Homes Wairarapa.

We have a passion for service and maintenance and dedicate a part of our business to looking after the day-to-day jobs or bigger renovations for domestic and commercial customers.

Our Team

Laser Electrical Wairarapa is well-staffed to handle all of your electrical requirements.

Our team of three tradesmen and three apprentices are well supported by our office staff with Pam, our Office Manager, looking after day to day work and invoicing; Helen, our Client Consultant, is responsible for meeting with new home clients and working with them to create their electrical plans; Sandy is our Contracts Manager working with our group builders to provide quoting for their customers and also supports Di and Steve, the directors of Laser Electrical Wairarapa.

Totally Dependable Guarantee

When you hire a Laser Electrician , you'll receive our 'Totally Dependable' service, guaranteed!

  • Timely delivery
  • Promise of care and skill
  • Appropriate work for customers' needs
  • Well-presented, professional employees
  • Ensure responsibility of material supplied
  • Honour manufacturer's guarantees
  • Meet and frequently exceed our customers' expectations


  • Accredited installers of Fujitsu heat pumps
  • Accredited installers of Panasonic heat pumps.
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Laser Electrical Wairarapa has been a top performer in the Laser Electrical Group over the years. Below are some awards we've won over the years.

  • In 2006, Laser Electrical Wairarapa was awarded the Laser Franchise of the year, winning the Outstanding Growth and Excellence in Systems
  • The Outstanding Growth Award for Laser Electrical members was awarded in 2009, in 2012 where a Silver Award was won in this category and in 2018, a Finalist in Outstanding Growth.

Community Involvement

Laser Electrical Wairarapa actively engages with our local community and charitable organisations. Below are some of the charitable programs we are proud to support.

  • Life Flight Trust
  • Masterton Food Bank
  • Lifeline NZ
  • Various children’s charities